Wadia Group-owned Bombay Dyeing & Manufacturing Company expects its retail business to turn profitable in 2017-18.The company plans for an organisational restructuring — with young blood from a variety of other sectors coming in — coupled with Rs 100-crore spends on a ‘brand-refreshment’ (and re-branding) exercise to help the division get back on track. Targeting the youth, the company is also setting up an in-house design studio for its range of bed, bath and other offerings surrounding these two categories. The plan is to increase the number of franchise stores too, from 200 to 500 and doubling the number of traditional multi-brand outlets to 10,000. Nearly Rs. 50 lakh will be spent towards setting up each of the 300 new franchisee stores and this is indeed a big business opportunity for the signage companies engaging in in-store branding and fabrication projects.
