As part of its omni-channel strategy, Future Group’s Big Bazaar Direct has launched a virtual franchise programme across the country, targeting small towns. Under the Direct plan, franchise holders will run kiosks where consumers could choose from Big Bazaar’s catalogue. After placing an order, a customer will have to pay the franchise operator. Big Bazaar Direct says it will deliver the product in three to seven days. Earlier, the group had run pilot projects in Nagpur, Amravati and other cities in Vidarbha region in Maharashtra. Such new strategic move of Future Group is a golden business opportunity for the signage players whose activities involve in in-hop designing, fabrication, displays, graphics and others.
