Women’s ethnic-wear brand Biba Apparels has planned to tap the franchise route to expand into small cities and towns across the country. A majority of these would be for its mass to premium brand – Rangriti – aimed at the young audience. According to a source, the company is planning to add 100 outlets this year, of which 60 will be under Rangriti. The company currently has 275 stores across the country with under the Rangriti brand and a majority of them are Biba outlets. The company is also planning to add another 125-150 stores, taking the total store count to 500 in the next two years. Biba Apparel is boosting the business opportunity for the signage companies whose activities are the retail sector, involving in in-store projects.
