Bata India has crossed 2,000 retail stores in its network and is now aiming to expand it to 3,000 outlets over the next few years, with growth driven primarily through a franchise-led model in Tier III and Tier IV cities. India continues to be Bata’s largest global market and its biggest manufacturing and sourcing hub, contributing nearly one-fourth of the Bata Group’s global revenue. The company sells close to 50 million pairs of footwear annually through its company-owned stores, franchise outlets, multi-brand retailers and digital channels. The company said its future retail expansion will largely be driven by franchise stores to accelerate its presence in smaller towns while maintaining a balanced portfolio of company-owned and partner-operated outlets. Such strategic move of Bata India on the retail store expansion front is a big new business opportunity for the retail signage solutions, POSM systems, in-store branding, etc.
Bata India crosses 2000 stores, plans to make it 3,000
