Ahlstrom is launching a new metalised poster paper for outdoor use at the ongoing FESPA Digital 2012. Branded Ahlstrom Chantaffiche Metalized, this new one-side coated paper provides a premium metallic effect to posters for enhanced brand image. It has been developed as a medium for advertising high-end cars, watches, perfumes, beers or fashion lines.
In order to develop the new paper, Ahlstrom combined two unique areas of competence: expertise in base paper for metalisation and know-how in blueback poster paper for optimal visual impact, easy posting and lasting stand-out. Ahlstrom has been using progressive technology for over 50 years to advance the standards of the poster paper industry. This newly developed metalised poster paper demonstrates our readiness to continue providing with new solutions to the market.