Acer India (Pvt) Ltd has planed to spend Rs 70-75 crore for sales and marketing initiative during the current calendar year. The company will include brand promotion and expanding its retail business. Acer India’s total turnover from India was Rs 2,500 crore last year and of which nearly 30 percent came from retail business. The company plans to increase its brand presence through creating Acer outreach programme. Starting this year, the company has decided to focus on expanding its presence in B, C, and D-class towns. Now, this could be a big achievement for the signage players engaging in the in-store signage and related activities as these Acer retail space will provide new business.
