Khadi and Village Industries Commission (KVIC) is looking at modern retailing concepts and style to popularise Khadi among the youth and the upwardly mobile. The company has planned to launch 20 khadi plazas in the major cities of the country, to retail Khadi apparel in trendy setting and ambience. The rollout of these plazas would begin from 2013. Meanwhile, it has already started the process of modernising about 1,200 Khadi outlets across India, under an Asian Development Bank (ADB) funded programme. Retail expansion of KVIC is a useful move of the company which in turn benefit the in-store signage companies dealing in different signage jobs in this sector.
KVIC in a make-over phase, to adopt modern retailing concepts
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Swedish fashion retail giant H&M has opened its second store in India which is bigger than the first in New Delhi. The first was recently launched at the Select Citywalk Mall at Saket in South Delhi, while the second will open at The Ambience Mall, Vasant Kunj, in South-West Delhi. This will be the brand’s biggest Indian store so far with a total area of 28,000 sq ft on three floors. As part of its plans to celebrate the store opening, H&M will offer gift cards of Rs.7,000 to its first seven customers, gift cards of Rs.700 to the next 300 customers and a limited edition H&M India tote bag on the opening day. Popping up of the high-end multinational brand stores across the metros and big cities brings in fresh business opportunities for signage companies engaging in in-shop designs, displays and related jobs.
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