GPA Global, a premium end-to-end packaging and promotional solutions for brands across a range of sectors, has launched a new entertainment division that will handle both packaging and promotional production for major releases, from premium album and film packaging to retail displays, pop-ups and outdoor advertising. The new Entertainment Packaging & Production Division based in California creates vinyl packaging, collector’s editions, luxury box sets and limited releases, and produce billboards, environmental graphics, retail displays, pop-ups, experiential activations and promotional installations tied to major releases and campaigns.
Focusing on albums, films and streaming releases, the division will work with clients from early design and engineering through prototyping and manufacturing. These projects frequently combine multiple materials, complex structures, hand assembly and exacting colour standards, and often must be delivered under strict confidentiality and against immovable global release dates. GPA has invested in a specialist team drawn from music, entertainment, creative production and packaging. Its members have extensive experience producing premium vinyl packaging, collector’s editions, box sets and limited-release products for major and independent music labels, artists and entertainment companies.