Men’s wear brand Indian Terrain Fashions is eyeing to increase its retail footprint in tier-II and III cities in the country. The Chennai-based company has completed 20 years of operations in the country and has planned further expansion by opening stores in those cities. While the COVID-19 pandemic continues to present unprecedented challenges, it is integral to adopt the new normal and map a strategic journey that can benefit the community as a whole, said a top official from the company. The company has planned to strengthen retail outlets with the launch of 15 new stores in those cities, including Hubli, Lucknow, Siwan, Ganganagar and Ooty. Signage companies engaging in in-store projects must roll up sleeves to grab this new business opportunity.
