Zivame to set up 60 brick-and-mortar stores in 18 months

Zivame, an online lingerie store, has set plan to open 60 offline stores in metros and Tier I cities in India over the next 18 months. The online retailer looks to further strengthen its omnichannel play in the growing segment. The company is poised to hit over 75 percent growth for the next few years. It has more than 40 retail stores in tier I markets and planning to take the number to 100 over the next 18 months. Deepening of Zivame’s offline retail presence in the new markets is a new business opportunity for the signage companies whose activities involve in in-store branding, signage and graphic projects.