Fast food company Yum Brands, which operates Pizza Hut, Taco Bell and KFC, has committed to open 600 outlets of Taco Bell in India and employ around 20,000 people. This will make India the second largest market for Taco Bell outside the US. The deal will make Burman Hospitality one of the Taco Bell franchisees globally by store count. Taco Bell entered India in 2010 and opened a few restaurants on its own. It signed on Burman Hospitality as a franchise partner five years later, which led to the opening of 35 restaurants across the country. Yum’s retail expansion brings fresh business opportunity for the signage companies engaging in in-store signage projects.
