Mumbai-based premium frozen yogurt brand Yogurtbay has launched its first store in Pune. Located in the heart of the City at Koregaon Park, this is the brand’s sixth store in the country. Over the last three years, Yogurtbay has evolved into a lifestyle choice for many especially with their eggless gourmet style frozen yogurt and smoothies. Over the last three years, the company has received good response from its stores in Mumbai, Kochi and Bhopal. Moving forward, Yogurtbay plans for new stores in Thane and Churchgate in Mumbai, and are also looking to enter the Delhi and Hyderabad markets with company owned stores. Emergence of new stores in the retail sector will be an added business advantage for the signage companies dealing in in-shop designs, displays, branding and related activities.
