Illinois-based World Kitchen Holding Company LLC, the firm which markets and distributes high-end kitchenware brands like Corelle, Corningware and Pyrex cutlery, announces that it was setting up a wholly-owned subsidiary in India, to be called World Kitchen (India). Under the new subsidiary, World Kitchen will sell kitchenware to consumers through retail outlets and channel partners unveiling across the country. The company announced that World Kitchen Holding has tied up with TTK Prestige as a distribution partner for the southern states. Such an expansion in the retail parameter of the country will be an added advantage with which signage companies dealing in in-store displays could tap a fresh business.
