Woodland plans to invest around Rs 100 crore in the current fiscal to increase its brand outlets from the current 350 stores to 500 stores across India in the next two years. The company will add 60 new stores by end of 2012. Also, the footwear major is increasing its apparel business along with outdoor sports goods. At present, around 60 percent of their total turnover is from footwear, 30 percent from apparels and the rest of 10 percent from accessories like backpacks and belts. The company, at present, has around 350 own outlets with a presence through around 4,000 retailers. Big expansion plan of Woodland is no doubt to be a fresh business opportunity for the signage companies dealing in in-store displays and other activities.
