Woodland is gearing up to double its sales in next five years to around Rs 2,500 cr, driven by retail expansion. The company, which is currently operating around 600 retail stores in around 250 cities across India, mostly self owned, plans to add around 30 to 40 stores every year mostly in small cities. As part of its retail strategy, Woodland has adopted the omni-channel strategy by connecting, its offline sale network with its online sales channels. The vibrancy in the retail domain with the opening of new high-end stores by big brands like Woodland will be an added business opportunity for the signage companies whose expertise and core activities involve in in-store signage and branding projects.
