Wooden Street is expanding its physical presence in Tier II cities, where the company has gained great exposure through online sales during the pandemic. To keep the momentum going, the brand has announced plans to expand its physical presence in Tier II cities with an investment of around Rs 10 cr. The company’s plan is to open 20+ stores spread across 10+ Tier II cities. The area for each of the experience stores will be spread across 3000 sq. ft. Wooden Street’s store expansion plan is a new business opportunity for the signage companies which engage in in-store branding, graphics and such activities
