With a planned investment of US $1.5 million for six stores in Delhi-NCR, India’s leading furniture e-retailer Wooden Street continues its retail expansion drive by launching two new experience stores in the cities of Gurugram and Noida respectively. Each store—stretching over an area of 3,000 to 4,000 sqft—is expected to contribute around Rs 4 to 5 cr in sales. These new stores are built on the concept of what the company calls the ‘Brand Grand Affair’, targeting luxury needs of metropolises through a range of luxurious yet affordable services. Wooden Street’s retail expansion drive will trigger a fresh business opportunity for the signage companies engaging in-store signage and graphic projects.
