Women’s apparel brand W has forayed into the footwear market in order to expand the company’s offering to its customers. The company will be selling the footwear range from existing W stores for the time being and may look at opening exclusive footwear stores in the future. The newly launched footwear range is available in 90 stores. The company is planning to further expand and make it accessible at more stores in the coming seasons. Opening of high-end retail outlets such as W store will be a new business opportunity for the signage companies whose activities involve in in-store branding, design, display and such jobs.
