Muscle and Strength India, one of the leading retailers of fitness supplements & nutritional products, has announced that it is looking to expand retail network aggressively in the country, aiming to open 100 stores this year. The company is eyeing to launch outlets through franchisee route over the next year with an investment of Rs 20 cr as it seeks to deepen its presence in India’s growing nutritional supplement space. This investment will be funded by internal accruals including investments by franchisee owners. The expansion plans of Muscle & Strength India also come at a time when there is increased focus on preventive healthcare as the world is grappling with the COVID-19 pandemic and this will give signage companies a new opportunity for in-store signage and branding projects.
