Benglauru-based WellBe Foods, a brand under Nimida Group, has achieved a significant milestone by reaching 1000th store milestone. The brand offers clean food choices to Indian consumers, is now set to expand further by exploring the General Trade (GT) route. By the end of FY 24-25, WellBe Foods aims to launch its snacks and snack bars in 25,000 GT stores across South India, making it the first brand with a “No Nasties” promise to achieve such a broad presence in GT stores. This is just another big opportunity for the signage companies engaging in in-store graphics, designs, POP/POS displays, etc.
