Voltas Limited has opened its first ‘Company-owned & Company-operated (CoCo)’ brand store in Ludhiana, Punjab. Opened officially on August 18 by Pradeep Bakshi, Managing Director & CEO of Voltas Limited, the new flagship store in Ludhiana is the company’s fresh addition to its existing network of four brand stores in the city and 24 stores across Punjab. The CoCo store showcases a comprehensive range of Voltas and Voltas Beko products, including air conditioners, air purifiers, air coolers, commercial refrigerators, water dispensers, water coolers, refrigerators, washing machines, microwaves, and dishwashers. Opening of such flagship store of big brands like Voltas is an added business opportunity for the signage companies engaging in-store graphics, designs, displays, POSM solutions, and such tasks as well as applications.
