Riding high on the growing demand for skincare products, wellness and beauty company VLCC recently announced the launch of 60 new exclusive stores to hawk its products at an investment of Rs 40 crore. The company will introduce the exclusive outlets called Beauty Zones that will offer only our products and some dry services like reflexology (foot massaging). They are taking eight months to pilot the concept and will start rolling out the stores from next month. These outlets will come up in high footfall areas at malls. Such surging of high-end stores will boost the retail sector, which in turn helps the signage companies engaging in in-store/in-shop displays and signs find new business.
