Universal Sportsbiz Pvt Ltd (USPL), co-owned by cricketer Virat Kohli, has launched its first exclusive fashion brand, Wrogn store, in Hyderabad. Located at Forum Mall, the company is promoted by Anjana Reddy and it has equity participation from another cricketing great, Sachin Tendulkar. Wrogn as a growing brand has seen great success in the brick and mortar format in Shoppers’ Stop in more than 30 cities across the city. Further, the brand has decided to launch an EBO in Hyderabad because the city has seen positive absolute numbers and great brand following. The store is spread across 1,000 sq ft area and it offers more than 250 designs and a glimpse into its latest and trendy Spring/Summer 2016 collection. Now, the popping up of such high-end stores all around is a sign of new business opportunity for the signage companies dealing in in-shop designs, display graphics, branding and others.
