Lingerie giant Victoria’s Secret is all set to expand its global presence in India with the unveiling its second physical store in Ambience Malli, Vasant Kunj, in New Delhi by the end of 2022. Prior to the launch of the store, the specialty retailer of lingerie and beauty products brand launched its pop-up store in the said mall. Already having a store in Mumbai, the Delhi store will be the brand’s second initiative toward global expansion. The brand has received phenomenal feedback and planning to open physical outlets in all major cities of India. PSPs and signage players engaging in in-store branding projects can tap a fresh business opportunity with the retail expansion move of Victoria’s Secret.
