V-Mart has joined an elite club of fashion retailers with a retail area exceeding 2 million sq ft. While it took the company around 12 years to open its first 100 stores, and less than four for the next 100, the last 50 stores have come up in less than nine months. The company is investing around Rs 40 cr to open 20 new stores, a move that will significantly ramp up the company’s retail footprint in tier II and tier III cities of India. The company has launched more than 50 stores over the last few months to take the total number of V-Mart outlets to 253. V-Mart’s store expansion plan is an added business opportunity for the signage companies whose activities involve in in-store branding, graphics and such jobs.
