V Mart Retail Ltd, a medium-sized hypermarket format retail chain, is set to open 40 outlets over the next three years, starting with 13 stores in 2011. These would come up in Tier-II and Tier-III cities at an overall investment of about Rs 80 crore. There is an immense untapped market in fashion garments for the masses in Tier-II and III cities. The company’s aim is to provide fancy garments at lower price points in an organised modern retail format to middle and lower middle classes. Such unveiling of V Mart stores is an unmatched opportunity for the signage players dealing with in-store signage and displays.
