Pulled by the country’s growing economy and huge middle class, several US restaurant chains are heading to India to sell sandwiches and burgers, pancakes and sausages, coffee and ice cream. They follow in the footsteps of international fast food chains which have already established their presence here. US restaurant chains like KFC, Pizza Hut, and McDonald’s are cashing in on India’s growing appetite for fare being sold at western food chains. This winds of change in the segment is a green signal for a robust business growth in the signage sector where in-store signage players could embark upon new business.
