Online furniture store Urban Ladder’s main area of focus for this year is to set up 10 physical brand experience stores in Bengaluru, Delhi and Mumbai with a total investment of Rs 30 crore. Its second big focus area is to step up a quantum of in-house designs vs supplier designs, said a source from the company. The company is awaiting approval from the Department of Industrial Policy and Promotion for a single-brand retail license. The first brand-experience store spanning 3,500 sq ft, located within the company’s office, went live last October, and the second store is scheduled to go live in Q1 FY 2018. The company plans to set up its first three small-to-medium-sized stores in its home market Bengaluru, followed by the rest in New Delhi and Mumbai by the year end. Signage players, gear up to tap this new opportunity emerging gradually in the retail market.
