Ladder has decided to break its online only character by launching its first offline experience centre in Bengaluru. The centre represents the company’s first big bet in offline retail store where it plans to invest around $10-15 million over a period of one year. According to the company, its entry into the offline sector became inevitable as the size of the online market turned out to be smaller than what was predicted earlier. The 7000 sq ft store in Bengaluru isn’t Urban Ladder’s first tryst with offline retail. The brand had opened a store within its own office in the city a few months ago, while also setting up a small outlet that exclusively showcased its sofas. Urban Ladder’s new move is an added business opportunity for the signage companies whose jobs involve in in-store branding, design and graphics projects.
