Leading mobile phone operator Uninor is focusing on the semi-rural markets for growth in the Uttar Pradesh (East) circle. Under the company’s ‘aggressive expansion’ in the countryside, the company is launching ultra low cost retail outlets ‘Uninor Express Stores’ at thetehsil levels. This new franchisee format requires smaller space of 80-120 sq ft and merely 7-10 days to open. Uninor’s new expansion plan would help signage players whose activities involve with mobile biggies in the region. Earlier, 100 such stores had been launched in UP (E), most of which are located in major cities and towns.
