Under Armour, the US- headquartered $5 billion plus premium sportswear brand, is planning to open 15 stores in India at an investment of Rs 2-3 crore per store, this year. The world’s third largest sportswear brand after Nike and Adidas, Under Armour made its India debut in October 2018 and opened its first 1900 sq ft store in Delhi at DLF Promenade Mall, in March 2019. The brand that started with a simple idea of making a sweat-wicking T-shirt over two decades ago, specialises in sports performance wear. With the opening of new high-end stores by big MNC brands like Under Armour will offer fresh business opportunity for the signage companies whose activities involve in on-store projects.
