Under Armour, the US- headquartered premium sportswear brand, is planning to open 15 stores in India at an investment of Rs 2-3 crore per store this year. The world’s third largest sportswear brand after Nike and Adidas, Under Armour made its India debut on Amazon.in with an exclusive partnership in March 2017. The company opened its first 1900 sq ft store in Delhi at the DLF Promenade Mall in March 2019. The company’s plan is to open 15 new stores at an average size of 2000 sq ft and exit 2020 with 25 stores. Signage players with the knack of in-store branding and graphic projects can roll up their sleeves now to grab this new business opportunity coming along with the opening of the new Under Armour stores across the country.
