United Colors of Benetton (UCB) has expanded its footprint in North-East India with the launch of a new factory outlet in Guwahati. Located at Lalmati, a location quickly emerging as a major retail hub in the region, the new outlet is positioning itself as a go-to destination for value-driven, fashion-forward shoppers. The latest addition by Benetton marks a strategic move for the brand as it looks to tap into the growing demand for affordable, high-quality fashion in the North East. The store launch was proudly shared by Vedant Marda, Business Head – Factory Outlets at Benetton India, who expressed excitement about the brand’s debut in one of the most promising outlet markets in the region. After all, emergence of such flagship UCB outlets in Guwahati is an added business opportunity for the signage companies engaging in in-store graphics, designs, displays, and such tasks in the region.
