Lulu Mall Lucknow announced the opening of new fragrance store by Ualif of Daud Yaqub. The new Ualif outlet is designed as a classic perfume counter with sleek black surfaces and brightly lit display areas housing the brand’s array of perfumes encased in sculptural bottles. Known for its natural and strong fragrances, the heritage brand is increasingly focusing on branding itself in the luxury segment of the market and expanding into modern retail formats such as malls. The brand joins a wide range of Indian and international fashion and lifestyle labels in Lulu Mall. Emergence of flagship stores like that of Ualif is a new business opportunity for the signage companies engaging in in-store branding and graphic projects.
