Kidswear and toys retailer Toonz Retail is planning to double its store count to 200 by 2020 and achieve a turnover of Rs 100 crore by 2018-19 financial year. At present, the company has over 100 outlets. The company opened 20 stores last year and is looking to open 24 outlets this year. According to a source from the company, Toonz Retail is also diversifying its product portfolio with its two in-house brands. In the apparel sub-brand Superyoung, the company will expand its product reach through various other channels apart from their own stores, while in Wow Mom they are looking at introducing whole range of baby care range and then create an independent strategy for these brands. This new swing in store expansion of Toonz Retail may bring a fresh business opportunity for signage companies whose activities involve in in-shop designs, displays and such tasks.
