toniQ Retail Brands has announced that the company prefers brick-and-mortar over online retailing. Accessorizing has always been a very important part of fashion as it adds incredible value to a person’s look, apart from helping underlining individualistic style. The goal of the company is to take each of its brands to the top of the customer’s mind. So, the company is looking at increasing of its point of sales, within emerging MBO’s, in the newer markets, such as North-East India, for instance has a huge potential for the fashion category, so does Tier II and Tier III cities in India. Signage players, whose activities revolve around in-store displays, graphics and such tasks, will get an added business opportunity for in-store branding and graphics projects.
