Taneira, the newly-launched ethnic wear brand from Titan, is gearing up to open around 40-50 stores in the top 20 towns of India in the next 5 years. The company had been doing pilot activities since the last 18 months before rolling out the brand nationally. Taneira already has 2 outlets in Bengaluru which were opened during the test period. The flagship store which was opened recent in New Delhi’s South Extension market, spread across 7,500 sq ft and showcases a curated range of handcrafted sarees from across the country. Gradual opening of the high-end stores like Taneira will bring a fresh business opportunity for the signage companies whose activities involve in in-store graphics and displays.
