The Look Company in Ontario, a creator of large-scale visual branding for retail, sport and event environments, is redefining fabric printing capabilities with the introduction of 8-colour graphics previously not available in the industry. For sports teams, stadiums, chain stores and big-box retailers this will mean the ability to achieve graphics and visual displays with an unprecedented range of colors, including notoriously challenging colours, such as “Reflex Blue.” The company’s investment in advanced printing practices will be put to immediate use on major projects, including graphics for the world’s largest soccer tournament and the 2026 NHL Stadium Series, as well as for global retailers like Walmart. The resulting graphics will be printed at twice the color gamut achieved by standard industry printing, while decreasing printing times and increasing energy efficiency.
Currently, the global printing industry produces graphics using the four-color CMYK model, printed at a standard resolution of 300 DPI (dots-per-inch). These limitations, however, prevent brands and organizations around the world from accurately achieving newer, more complex colour shades and more sophisticated brand guidelines. By contrast, The Look Company’s new printing capabilities make an eight-colour palette and 600 DPI resolution the new standard for its clients. Centralized production across multiple locations for consistency, this upgrade in print quality and consistency has been executed through all six of The Look Company’s global factories, including three facilities in North America.
