Cafe chain The Chocolate Room is looking at raising of Rs 100 crore from venture capitalists this year as the company eyes doubling its footprint to 500 outlets by 2020. The company, which has 235 outlets across the country, is also planning to open stores outside India by next year through franchise route. According to a source from the company, The Chocolate Room is focusing on the opening of new outlets in tier II and tier III cities. And the company’s opening of new outlets and its plan to penetrate into the new arena is an added business opportunity for the signage companies who handle in-shop display and branding projects.
