The Body Shop has entered Arunachal Pradesh with the unveiling a flagship store in the capital city of Itanagar. The 500 sq ft store offers an array of cruelty-free vegetarian, vegan and sustainable products. The company has always been one of the first global brands to open stores beyond the metropolitans in India – and it remains invested in expanding to smaller towns and cities including bringing the company’s flagship Activist Workshop stores to them. The Body Shop seems to have big expansion plans in India as the brand has recently opened three more new stores – Forum Falcon City, Bengaluru; Phoenix Citadel, Indore; and Goad DOD Road, Surat. All these stores were opened on the same day, and this is a big business opportunity for the signage companies engaging in in-store branding, designs, graphics and such applications.
