Leading cosmetic retailer The Body Shop announces its retail journey into India, which will be largely on the availability and affordability plank. The company announces that they are stepping up its visibility through its new store format “Pulse.” Additionally, as part of its India strategy, it is also looking to launch its India-specific coconut hair oil product by the last quarter and targeting about 100 stores by the end of the year. Such new move in the retail sector of the country is an added advantage for the signage companies dealing in in-shop/in-store displays and other related activities.
