Tata Starbucks, a 50-50 joint venture between US cafe chain Starbucks Coffee Company and Tata Global Beverages, will open outlets of 1,000-1,200 sq ft compared to its existing cafes that measures over 2,500 sq ft on an average. The new stores of the company in India will be less than half the average size of its existing cafes as the world’s largest coffee chain plans to expand into Indian towns and city suburbs while maintaining its profitability. The first store Starbucks opened in India was its 3,500 sq ft flagship in Mumbai in October 2012. Vibrancy in the retail sector with outlet expansion plan of big brands like Starbucks is a big business opportunity for the signage companies engaging in in-store signage and graphic projects.
