Tata Starbucks, a 50:50 joint venture between Seattle-based coffee store chain Starbucks and Tata Global Beverages, plans to expand its stores. Just recently, the JV company has inaugurated its 100th store in India in Mumbai and announced plans to open its first three stores in Kolkata in early 2018. Starbucks operates in 28,000 stores across 75 markets in the world. In India, it now has 100 stores spread across six cities. Starbucks opened its first store in India in 2012 in Mumbai’s Horniman Circle. In the last five years, the coffee chain – the most frequented retailer in the world – has opened stores in Pune, Hyderabad, Chennai, Delhi NCR and Bangalore. Such store expansion plan of the company is an unmatched business opportunity for the signage companies whose activities involve in in-store branding, displays and such tasks.
