Tata Starbucks announced that it has set its highest store expansion in India till date in FY2020-21 by entering into seven cities with the opening of 40 new stores. India continues to remain one of the fastest-growing markets for Starbucks globally, said a statement from the company. In FY21, the company opened stores in new cities such as Lucknow, Amritsar, Kochi, Ludhiana, Bhopal, Indore and now Kanpur. Kanpur is the 18th city in the list of the company’s newly entered regions and second city in Uttar Pradesh. Tata Starbucks is a 50:50 JV between Tata Consumer Products Ltd and Starbucks Corporation. Tata Starbucks’ store expansion move is a new business opportunity which signage companies can tap for new in-store branding and related projects.
