Tata Motors Ltd has unveiled ten new dealership outlets in the National Capital Region (NCR) to improve retail sales of its vehicles. The Mumbai-based company has witnessed significant recovery in sales in FY 21 despite COVID-19 induced economic downturn and plans to consolidate on its recent success. Of the ten new showrooms, seven will be in New Delhi, two in Gurugram and one in Faridabad. The addition of new showrooms also points to the importance the automakers attach to physical showrooms to reach out to the customers, notwithstanding the focus on using digital platforms to reach out to customers after the COVID-19 outbreak and it’s a big business opportunity for the signage companies engaging in in-store signage and graphic projects.
