TASVA, an ethnic menswear brand by Aditya Birla Fashion and Retail and ace designer Tarun Tahiliani, have opened thierfirst store in Dehradun. The store was inaugurated by Abhinav Kumar, Special Principal Secretary to the Chief Minister of Uttarakhand, in the presence of Tarun Tahiliani, Creative Director, Indivinity Clothing, and Sandeep Pal, CEO, TASVA. Located on Rajpur Road, the sprawling 3,376 sq ft TASVA store with a stately façade and elegant interiors, is the go-to place for high-quality ethnic attire for men. Popping up such flagship stores of reputed brands in major cities will bring fresh business opportunity to signage players engaging in in-store graphic and branding projects.
