Tanishq eyes teens collection, plans expansion in North East

TATA Group’s jewellery brand Tanishq recently considered to launch a new collection targeting teenagers, for which it is conducting a pilot project and a final decision will be taken by the end of this financial year. The jewellery major is also expanding its footprint in the North Eastern region and looks to open two more showrooms in next fiscal. Now that the company is doing some experiments for the teenagers, they are looking to tap that segment. Such new expansion move of Tanishq is a new opportunity which signage players engaging into in-shop displays and other related activities can tap in near future.