Tablez, the leading organized retail group, has opened its first standalone store in India, at Marina Mall, Chennai. The store is called Build-A-Bear, which was launched earlier this year as shop-in-shop format within Toys ‘R’ Us stores across India. For more than two decades, the US-based personalized experiential toy retail brand Build-A-Bear has been sharing hearts and bear hugs globally. It is a globally customized stuffed-animal retail entertainment brand that aims to reach as many as 9 million households in the top 15 cities in India by 2025. Opening of the high-end brand stores in India is an added business opportunity for the signage companies handling in-store signage and graphic projects.
