Accessories and lifestyle brand Swiss Military is looking forward to adding 170 outlets in India over next three years. Out of these 160 shall be opened via franchise route and the rest company owned. The store expansion project of the company shall involve around Rs 200 crore for India operations. All of Swiss Military products are imported and it counts India and China as its massive markets. The new retail points will be in three formats; namely, small, medium and large and shall vary from 600 to 4,000 sq ft in size. The brand is present in India through the shop-in-shop format in multiple stores. Such mega expansion plan of the company will be an opportunity for signage companies whose activities involve in branding and in-shop displays, designs, etc.
