Sweden-based luxury bed brand, Hastens Beds has unveiled a flagship store at DLF South Court Mall, New Delhi. Spreading over 2,500 sq ft, the store offers three collections including frame beds, continental beds and adjustable beds made with horse hair. The company claims its beds are handmade and 100 percent eco-friendly, designed in keeping with one’s physical needs and that they lead to good sleep. Arrival of the global giant like Hasten Beds in the Indian retail segment will be an added business advantage for the signage players playing around the sector by associating with jobs for in-store displays, branding, designs, etc.
